Web Design

Horses are my first love …

… and I also have a passion for design.Being able to combine the two is the best of both worlds.

I have formal training in Visual Arts and Fine Art, and when I combine that with extensive programming skills, I take care to make each and every site I create unique and distinctive, reflecting the client’s vision and aimed directly at their target market.

I enjoy the process of choosing the colours, the layout, the images for a site, which are appropriate to the particular focus of the client’s business, so that they all work together to bring forth the right feel.

And I love the challenge of figuring out how to create the best user experience, applying my knowledge of marketing principles, search engine optimization techniques, and coding it all into a custom design that presents the client’s business in the best possible way.
Why hire a designer?

You have one shot at making a good first impression.

You must have a professional-looking site if you want to be taken seriously.

Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site is hard to navigate, poorly laid out, unattractive to look at, or just plain outdated, your chance at making a good first impression will be lost.

Your website is an important part of your business. You can be sure that I will treat it as such.


Original Designs, Hand-coded

I create most of my sites first in Photoshop or Fireworks, and then after they have been approved by the client, I translate the design into pixel-perfect web pages, using standards-compliant HTML and CSS.

I use PHP as the server-side language to process forms and access information from a database, and I use javascript for most of the interactivity on the sites I create.
I tend not to use very much Flash – like a strong seasoning in a stew, a little goes a long way, but when it is appropriate I’ll add a dash of it!


Redesign of an existing site

Your site reflects your attitude about your business.

It either says, “We take our business seriously and want to attract you as a customer. We have spent the time, effort and money to create this wonderful site to showcase our business.”

Or it says, “Hey, look, we had a site made years ago and don’t want to sink another cent into it to update it and make it better. We feel the same way about our business – we don’t think it’s worth any more than that and neither should you!”

It doesn’t have to be a huge project to update a site and make it fresh looking. If you think your site is due for a facelift, give me a call and let’s talk  about it. 514.425.5035